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Modern Family Finances

New Survey Shows Parents Are Planning for Their Financial Future

By Allison Kade May 21, 2020

At Fabric, we believe financial planning for parents should be simple. But as the current health pandemic continues for potentially many more months or even years, parents’ to-do lists also continue to grow.

People are worried about everything from how the coronavirus will affect their finances to the myriad ways kids are acting up in quarantine.

That doesn’t leave a ton of head space for future planning. But at the same time, the pandemic has forced a lot of parents to think about the steps they’re taking to help protect their families, particularly in light of an uncertain future.

To get a pulse on how parents nationwide are thinking about the future, Fabric conducted a study via The Harris Poll. Here are some key results: 

  • 25% of American parents with children under 18 say COVID-19 has made them realize estate planning should be a priority for them. That’s roughly 16 million parents of kids under 18. 

Despite juggling a million things at home—working, homeschooling, keeping their families afloat—one in four parents has come to the conclusion that creating a will and having life insurance is more important than ever. 

  • In fact, since COVID-19 began, 10% of surveyed U.S. parents with children under 18 have purchased or increased their life insurance and 8% have made or updated their will.

To us, that indicates that millions of parents have somehow found the time to work on their estate plans in a pretty short time, despite being swamped with Zoom calls and screaming toddlers and struggling to actually savor time with their families

This is something that so many parents put off for so long—we’ve spoken to plenty of customers who’ve put off life insurance for a year or more before finally applying and getting it off their to-do lists!

The global pandemic has been incredibly challenging and difficult for so many of us. One small ray of light in the darkness is that many parents are using this experience as an excuse to finally get their financial houses in order and plan for the future.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Fabric from April 16-20, 2020 among 2,030 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact 

Fabric exists to help young families master their money. Our articles abide by strict editorial standards.

Fabric Insurance Agency, LLC offers a mobile experience for people on-the-go who want an easy and fast way to purchase life insurance. Policies are issued by Vantis Life Insurance Company. (Vantis Life), Windsor, CT (all states except NY), and by Vantis Life Insurance Company of New York, Brewster, NY (NY only).

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Written by

Allison Kade

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© 2021 Fabric Insurance Agency, LLC

Accidental Death Insurance policies (Form VL-ADH1 with state variations where applicable) and Term Life Insurance policies (Form ICC16-VLT, ICC19-VLT2, and CMP 0501 with state variations where applicable) are issued by Vantis Life Insurance Company (Vantis Life), Windsor, CT (all states except NY), and by The Penn Insurance and Annuity Company of New York (NY only). Coverage may not be available in all states. Issuance of coverage for Term Life Insurance is subject to underwriting review and approval. Please see a copy of the policy for the full terms, conditions and exclusions. Policy obligations are the sole responsibility of Vantis Life.

Fabric Insurance Agency, LLC (FIA) is an insurance agency licensed to sell life and accident insurance products. FIA will receive compensation from Vantis Life for such sales. The NAIC Company Code for Vantis Life is 68632. See the Terms of Use for additional information regarding FIA.

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