Our Story
Why we started Fabric
Hi, we’re Fabric’s co-founders, Adam & Steven.
Starting a family can feel like a huge leap of faith. You’re never quite ready! Then all of a sudden, you’re responsible for a little human that comes without an instruction manual.
To make things harder, as parents we need to think ahead to protect our family's future. Seeing around corners. But where to begin?
We started Fabric to help you begin. To tackle your parental must-do list – the things you know you should be doing, but haven’t yet. They may feel intimidating, so you put them off. But it doesn’t have to be that way.
As founders who have solved these problems for our families, we’re here to share a better way. We’re thrilled to be serving tens of thousands of American families and look forward to helping yours, too.
Our world-class partners
Fabric by Gerber Life offers policies issued by Western-Southern Life Assurance Company, a Western & Southern company (with a heritage dating back to 1888), rated "A+" ("Superior") for financial strength by A.M. Best. Western & Southern is the parent company of Gerber Life Agency.
Join the Fabric family
Our company is built around making life better for families, so it’s no surprise we’re looking to grow ours. If you’d like to work at Fabric, we’d love to hear from you.
In the news
CBS, We Are Austin (KEYE-TV)
Fabric shares important tools to help families plan for the future
16 Mar 2021
What can Fabric do for your family?
Answer a few questions. We’ll create a checklist of financial tools just for you.
© 2025 Gerber Life Agency, LLC
For digital and website advertising: Competitor referenced in advertising is State Farm Life Insurance Company, who we believe to be a close competitor, unless otherwise indicated. State Farm's quote includes the client's weight and height as illustrated below, these details are not factors in Fabric's quote. Pricing shown there and in the “$1/day” quote is as of 02/05/25 for a 10 year term and based on a 30-year-old, 170 lb, 5’4”, non-smoker female in TX in excellent health. Competitor information is obtained from sources believed to be reliable, but its accuracy or completeness is not guaranteed. This data is for informational purposes and is not intended as a solicitation or recommendation of any insurance product. Premium rates and underwriting classes may vary by company.
Term Life Insurance Policy Series ICC22 2205-4004 WSA and Accelerated Death Benefit Rider policy series ICC22 2205-2623 WSA (and state variations where applicable) issued by Western-Southern Life Assurance Company, Cincinnati, OH which operates in DC and all states except NY, and distributed by Gerber Life Agency, LLC using Fabric Technologies. Gerber Life Agency, LLC is an affiliate of Gerber Life Insurance Company (est. 1967). All are members of Western & Southern Financial Group (Western & Southern). Issuance of coverage for Term Life Insurance is subject to underwriting review and approval. Please see a copy of the policy for the full terms, conditions and exclusions. Product provisions, availability, definitions and benefits may vary by state. Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by, the issuing company. Guarantees are based on the claims-paying ability of the issuer. Products are backed by the full financial strength of the issuing company.
All term life insurance sample pricing is based on a 30-year old F in Excellent health for the coverage amount shown and a 10-year term policy, unless otherwise stated. Gerber Life Agency, LLC (GLA) is an insurance agency licensed to sell life insurance products. GLA will receive compensation from Western-Southern Life Assurance Company for such sales. The NAIC Company Code for Western-Southern Life Assurance Company is 92622.
Western-Southern Life Assurance Company's A+ Superior A.M. Best Rating: Superior ability to meet ongoing insurance obligations (second highest of 13 ratings; rating held since June 2009). Ratings are subject to change from time to time. The ratings shown here are correct as of 09/03/2022. For more information about a particular rating or rating agency, please visit the website of the relevant agency.
Fabric by Gerber Life is a brand of Western & Southern Financial Group, Inc. Western & Southern Financial Group, Inc. is the parent company of W&S Advisory Services, LLC.
Investment advisory services tied to the Fabric by Gerber Life platform are provided by W&S Advisory Services, LLC, an SEC registered investment adviser. Registration as an investment advisor does not imply any level of skill or training. Custody, brokerage, and clearing services are provided by Apex Clearing Corporation, a registered broker-dealer and member FINRA/SIPC. As a member of the Securities Investor Protection Corporation (“SIPC”), funds are available to meet customer claims up to $500,000, including a maximum of $250,000 for cash claims. For additional information regarding SIPC coverage, including a brochure, contact SIPC at (202) 371‐8300 or visit www.sipc.org. Please consider your objectives before opening an investment account. Investments in securities involve the risk of loss. A diversified portfolio does not ensure a profit or protect against a loss. Past performance does not guarantee future results.
Plan like a parent. is a trademark of Fabric Technologies, Inc.
Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.
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