Rachael Rifkin's work focuses on bridging the gap between generations, cultures and backgrounds by concentrating on our similarities and listening to each other's stories. Her writing has appeared in Good Housekeeping, Parents, The Outline, Shondaland, Next Avenue, Romper, Wirecutter, 23andMe's blog and MyHeritage's blog. She created a  photo project that went viral and was featured on Buzzfeed, Bored Panda and the Jewish Journal.