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Our Story

Our Story

Fabric is where parents come to start their family's financial life.

Why we started Fabric

Hi, we’re Fabric’s co-founders, Adam & Steven.

Starting a family can feel like a huge leap of faith. You’re never quite ready! Then all of a sudden, you’re responsible for a little human that comes without an instruction manual.

To make things harder, as parents we need to think ahead to protect our family's future. Seeing around corners. But where to begin?

We started Fabric to help you begin. To tackle your parental must-do list – the things you know you should be doing, but haven’t yet. They may feel intimidating, so you put them off. But it doesn’t have to be that way.

As founders who have solved these problems for our families, we’re here to share a better way. We’re thrilled to be serving tens of thousands of American families and look forward to helping yours, too.

Adam Erlebacher

Co-Founder, CEO

Steven Surgnier

Co-Founder, CTO

Our world-class partners

Fabric by Gerber Life offers policies issued by Western-Southern Life Assurance Company, a Western & Southern company (with a heritage dating back to 1888), rated "A+" ("Superior") for financial strength by A.M. Best. Western & Southern is the parent company of Gerber Life Agency.

Western & Southern Financial Group

Join the Fabric family

Our company is built around making life better for families, so it’s no surprise we’re looking to grow ours. If you’d like to work at Fabric, we’d love to hear from you.

See Openings
Fabric employee Glenda with her daughter in a kayak on a company-wide bonding day.
Fabric employee LeMona outside smiling and laughing.
Young girl on a train, wearing sunglasses and making a silly face.
Fabric employee Spencer on a trip to Peru, smiling with a traditionally dressed woman and a llama.
Fabric employee Lev in a hammock with his dog.
Fabric employee Sarah in Morocco, smiling by sand dunes with a camel.
Fluffy cat sitting on a table
Fabric employee Spencer on a trip to Peru, similing with a traditionally dressed woman and a llama.

In the news


Fabric Review 2021: Life Insurance Designed For Young Families

17 Mar 2021

Red Tricycle

How to Balance Work & Life in 2021

12 Jan 2021

What can Fabric do for your family?

Answer a few questions. We’ll create a checklist of financial tools just for you.

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About Fabric




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© 2023 Gerber Life Agency, LLC

Term Life Insurance Policy Series ICC22 2205-4004 WSA and Accelerated Death Benefit Rider policy series ICC22 2205-2623 WSA (and state variations where applicable) issued by Western-Southern Life Assurance Company, Cincinnati, OH which operates in DC and all states except NY, and distributed by Gerber Life Agency, LLC using Fabric Technologies. Gerber Life Agency, LLC is an affiliate of Gerber Life Insurance Company (est. 1967). All are members of Western & Southern Financial Group (Western & Southern). Issuance of coverage for Term Life Insurance is subject to underwriting review and approval. Please see a copy of the policy for the full terms, conditions and exclusions. Product provisions, availability, definitions and benefits may vary by state. Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by, the issuing company. Guarantees are based on the claims-paying ability of the issuer. Products are backed by the full financial strength of the issuing company.

All sample pricing is based on a 30-year old F in Excellent health for the coverage amount shown and a 10-year term policy, unless otherwise stated. Gerber Life Agency, LLC (GLA) is an insurance agency licensed to sell life insurance products. GLA will receive compensation from Western-Southern Life Assurance Company for such sales. The NAIC Company Code for Western-Southern Life Assurance Company is 92622.

Western-Southern Life Assurance Company's A+ Superior A.M. Best Rating: Superior ability to meet ongoing insurance obligations (second highest of 13 ratings; rating held since June 2009). Ratings are subject to change from time to time. The ratings shown here are correct as of 09/03/2022. For more information about a particular rating or rating agency, please visit the website of the relevant agency.

Plan like a parent. is a trademark of Fabric Technologies, Inc.

Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.

In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.