Life Insurance
Insurance 101
Live Chat
Sign In
Apply Now
Modern Family Finances

5 Things You Should Know Before You Start Your Own Business

By Byte Academy Oct 15, 2018

This story originally appeared on Byte Academy.

Making the decision to start your own venture is never easy. Especially if you’re a parent, it’s all too easy to become burnt out or overwhelmed.

But many busy parents, especially, dream of ditching their commutes and managing their own time, including spending time with their kids (even if that means burning the midnight oil after the little ones are asleep).

Here are five tips for every aspiring entrepreneur to keep in mind as he or she embarks on this journey.

1. Focus on Execution

Entrepreneurs often assume that success will follow naturally if the idea on which the business is based is good enough. Nothing could be further from the truth.

Your business idea is probably not new. In fact, the most successful firms are usually not the first to launch a new product or service. Facebook was not the first social media company. Similarly, Yahoo was well-established when Google started operations.

If your idea is not the most important factor, then what is? The success of your business will depend upon your execution capabilities. Unless you are able to meet your commitments and deliver what you have promised, your company is unlikely to take off.

2. Starting and Running a Business Is Difficult

How exactly can you develop the ability to execute your ideas flawlessly? Unfortunately, there is no simple formula. You will have to come up with dozens of small ideas to solve the problems that arise on a daily basis.

In the initial stages, you can handle everything yourself. You could keep close tabs on customer acquisition, finance, service issues and even routine administrative matters. But as the company grows, this will no longer be possible. You will have to find people who are capable of handling all these areas effectively. Building an outstanding team is not easy.

Developing first-rate execution skills requires hard work and constant attention to detail. At the same time, you cannot afford to lose sight of the big picture.

3. Get Your Finances Right

Every entrepreneur knows that the business needs to become self-sustaining as early as possible. The challenge is to stay solvent till this happens.

How can you conserve cash during the early stages? Here are a few general rules that you can use:

  • When you start operations, there is a temptation to overspend. Your enthusiasm level is high and upon closing your first deal, you may think that business growth is assured. But it does not always work out like that. New orders may be difficult to come by. It is important that you save where you can. For example, do you really need a fancy office from day one? A simple and functional workplace could serve equally well.

  • However, don’t make the mistake of skimping on business development or promotional expenses. Unless you build up a base of regular customers, you may find it difficult to survive.

  • Some entrepreneurs, especially those in the creative fields, hold the view that they are not good with finances. They leave accounting and cash management to a trusted employee. While this can be the right step to take, you should remember to spend some time every day to review your firm’s finances and cash position. This will help you to understand how your money is being spent. You will also be able to spot cash flow problems as they arise.

Plus, if you own a business, you have special life insurance needs.

4. Promote Your Business

Are you going to use social media to spread the word? Or are you going to use traditional methods like newspaper advertisements and a dedicated sales team?

Most businesses will try to attract customers by using a combination of different marketing strategies. Whatever means you adopt, you have to go that extra mile if you want to succeed.

The founders of Flipkart, the e-commerce giant that sells all types of products, started with a single product: books. How did they promote their business? The two co-founders used to stand outside Gangaram Book Stores in Bangalore and hand over Flipkart bookmarks to those who came out with books in their hands.

5. Take a Deep Breath

At times, despite your best efforts, the venture may not succeed. The market environment may have changed, a new technology could have been introduced, or you may even realize that you are not cut out for a certain type of business.

Take a deep breath and decide whether you want to continue. There are occasions, when cutting your losses and exiting the business may be the best way forward.


Byte Academy is a leader in industry-focused technology education, offering coding bootcamp programs with career training and placement.

Fabric exists to help young families master their money. Our articles abide by strict editorial standards.

Fabric by Gerber Life exists to help young families master their money. Our articles abide by strict editorial standards.

Information provided is general and educational in nature and is not intended to be, and should not be construed as, financial, legal, or tax advice. Laws of a specific state or laws relevant to a particular situation may affect the applicability, accuracy, or completeness of this information. Federal and state laws and regulations are complex and are subject to change. We make no warranties with regard to the information or results obtained by its use, and disclaim any liability arising out of your use of, or reliance on, the information.

Fabric by Gerber Life offers a mobile experience for people on-the-go who want an easy and fast way to purchase life insurance.


Subscribe to our newsletter


Written by

Byte Academy

Related Posts

Modern Family Finances

The New Parent's Financial Checklist: Life Insurance and More

When you have a baby, there’s a lot to consider. Now's the time to focus on your financial priorities. Here's where to get started.

By Allison Kade
Modern Family Finances

When Do We Feel Like an Adult? New Survey Shares ‘Signs’ of Adulting

Top signs of “adulting” include saving money, doing taxes, and signing up for life insurance, according to Fabric’s new research. Read on for more surprising insights.

By Allison Kade
Modern Family Finances

What You Should Know About Your Emergency Fund During COVID

The pandemic and economic challenges mean some families have exhausted their emergency cash. Here’s how to prepare for (and deal with) the worst.

By Jessica Sillers

Fabric Picks

Life Insurance

What Happens to College Savings in a Recession

A recession can have a different impact on your college savings depending on your plan and timeline. The good news: you may have options to stay on track.

By Jessica Sillers
Life Insurance

How to Protect Your Emergency Savings in a Recession

Here’s how a recession impacts the economy and how you can keep your family’s finances as steady as possible in tough economic times.

By Jessica Sillers
Life Insurance

What Inflation Means for Life Insurance

Life insurance can help protect your family’s financial future, but inflation affects you now. Learn how inflation affects life insurance and how to get coverage on a tight budget.

By Jessica Sillers
Fabric by Gerber Life Logo

About Fabric

iOS

/

Android

Download Fabric’s iOS mobile app through the Apple App Store
Download Fabric’s android mobile app through the Google Play app store
Subscribe to our newsletter

© 2022 Gerber Life Agency, LLC

Term Life Insurance Policy Series ICC22 2205-4004 WSA and Accelerated Death Benefit Rider policy series ICC22 2205-2623 WSA (and state variations where applicable) issued by Western-Southern Life Assurance Company, Cincinnati, OH which operates in DC and all states except NY, and distributed by Gerber Life Agency, LLC using Fabric Technologies. Gerber Life Agency, LLC is an affiliate of Gerber Life Insurance Company (est. 1967). All are members of Western & Southern Financial Group (Western & Southern). Issuance of coverage for Term Life Insurance is subject to underwriting review and approval. Please see a copy of the policy for the full terms, conditions and exclusions. Product provisions, availability, definitions and benefits may vary by state. Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by, the issuing company. Guarantees are based on the claims-paying ability of the issuer. Products are backed by the full financial strength of the issuing company.

All sample pricing is based on a 30-year old F in Excellent health for the coverage amount shown and a 10-year term policy, unless otherwise stated. Gerber Life Agency, LLC (GLA) is an insurance agency licensed to sell life insurance products. GLA will receive compensation from Western-Southern Life Assurance Company for such sales. The NAIC Company Code for Western-Southern Life Assurance Company is 92622.

Western-Southern Life Assurance Company's A+ Superior A.M. Best Rating: Superior ability to meet ongoing insurance obligations (second highest of 13 ratings; rating held since June 2009). Ratings are subject to change from time to time. The ratings shown here are correct as of 09/03/2022. For more information about a particular rating or rating agency, please visit the website of the relevant agency.

Plan like a parent. is a trademark of Fabric Technologies, Inc.

Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.

In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.