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Fabric Launches in Oregon

By Adam Erlebacher Jun 15, 2017

Just about 2 years since our founders left Portland, Fabric is coming home!

Portland is wonderfully human, quirky, and caring in a way that not every place is.

Portland is home. Or it was for the four years my co-founder Steven and I lived there as part of the team that made banking beautiful with Simple. We moved to New York - the financial capital of the world - to re-invent life insurance for families like ours. But a big part of our hearts remains in PDX.

Wunderland, Cascade Barrel Brewing, Coava Coffee, Bluestar and Pip’s; New York claims to have it all, but it doesn’t have those.

It’s hard not to yearn for New Season’s wide aisles when shimmying through our tiny local bodega. And Portland’s compassion is something that we’ve kept with us as one of Fabric’s five values: Compassion, Simplicity, Joy, Velocity, and Exploration. It’s everything life insurance should be but hasn’t been. Fabric is changing that.

For parents like us who’ve thought about life insurance but were put off by the agents, intimidated by the jargon, or couldn’t bear the thought of fitting a weeks-long process into an already activity-packed schedule, Fabric will come as a relief.

We’re excited to share Fabric with you because it was you, our Portland friends, family, and neighbors who helped inspire it. Much love to Portland and our friends at Simple.

We can’t wait to hear what you think. Check it out.

Fabric exists to help young families master their money. Our articles abide by strict editorial standards.


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Written by

Adam Erlebacher

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© 2022 Gerber Life Agency, LLC

Term Life Insurance Policy Series ICC22 2205-4004 WSA and Accelerated Death Benefit Rider policy series ICC22 2205-2623 WSA (and state variations where applicable) issued by Western-Southern Life Assurance Company, Cincinnati, OH which operates in DC and all states except NY, and distributed by Gerber Life Agency, LLC using Fabric Technologies. Gerber Life Agency, LLC is an affiliate of Gerber Life Insurance Company (est. 1967). All are members of Western & Southern Financial Group (Western & Southern). Issuance of coverage for Term Life Insurance is subject to underwriting review and approval. Please see a copy of the policy for the full terms, conditions and exclusions. Product provisions, availability, definitions and benefits may vary by state. Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by, the issuing company. Guarantees are based on the claims-paying ability of the issuer. Products are backed by the full financial strength of the issuing company.

All sample pricing is based on a 30-year old F in Excellent health for the coverage amount shown and a 10-year term policy, unless otherwise stated. Gerber Life Agency, LLC (GLA) is an insurance agency licensed to sell life insurance products. GLA will receive compensation from Western-Southern Life Assurance Company for such sales. The NAIC Company Code for Western-Southern Life Assurance Company is 92622.

Western-Southern Life Assurance Company's A+ Superior A.M. Best Rating: Superior ability to meet ongoing insurance obligations (second highest of 13 ratings; rating held since June 2009). Ratings are subject to change from time to time. The ratings shown here are correct as of 09/03/2022. For more information about a particular rating or rating agency, please visit the website of the relevant agency.

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In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.